Mokssh
Family Financial Planner

By Ewig Fintech Pvt Ltd

Smarter Family
Finance, Made
Certain.

One app that vaults every policy, PF, will and financial record — and automatically delivers everything to your family the moment they need it most. In your language.

The Problem

India's ₹1 Trillion
Financial Legacy Crisis

Every year, Indian families lose what was built for them — not because the money doesn't exist, but because no one knew where to look.

₹1T
In insurance payouts goes unclaimed annually. The policies exist. Families simply cannot find them.
IRDAI Annual Report
72%
Of Indian families have no documented financial asset record. No list. No map. Nothing.
Insurance Penetration Study
14
14 mo
The average time a family searches after a loved one's death — often recovering less than half of what was left.
Beta User Interviews 2025
₹5 LCr
Unclaimed PF balances held by EPFO. Nominees don't know how to claim what's theirs.
EPFO Annual Report
18%
Of policies lapse every year from missed premiums.
IRDAI Data
17 Cr
Eligible Indians who don't file ITR — too fragmented, too manual, too hard.
Income Tax Department
The Product

12 Workflows.
One App.
Every Financial Need.

A platform of 12 interconnected workflows — each independently valuable, collectively unbeatable. No competitor anywhere in India has more than two.

🛡️
Policy Vault
DigiLocker auto-import. Cross-insurer unified view. Nominee gap alerts. Portfolio PDF download in 3 taps.
FEATURE 1 OF 12
🚨
Smart Alerts
If you go silent, Mokssh automatically delivers your policies, PF and will to your family. Zero competitors in India.
UNIQUE — NO COMPETITOR
⚖️
Digital Will
Legally valid Aadhaar eSign under IT Act 2000. Done in 10 minutes — not 10 weeks.
FEATURE 3 OF 12
🤖
AI Advisor
Powered by Anthropic Claude. 101 questions across 10 categories. Personalised to your actual vault. In 11 Indian languages.
POWERED BY CLAUDE AI
🧾
Income Tax
Old vs New regime from your vault. 80C/80D pre-filled. Challan 280. Full ITR wizard inside Mokssh.
FEATURE 8 OF 12
🏦
PF Connect
EPFO UAN integration. On Demise config delivers Form 20 and claim guide to family automatically.
FEATURE 7 OF 12
💸
UPI Pay
Send money, pay premiums, receive via QR — all without leaving the app. Every premium paid refreshes your vault.
FEATURE 5 OF 12
📈
Invest
SIP portfolio tracker. Pay SIPs in-app. Alerts 3 days before deduction. Stops the 18% lapsation rate.
FEATURE 6 OF 12
👨‍👩‍👧
Family Access
3-tier access — Full, View Only, Emergency Only. Access Cards via WhatsApp. Your family, always informed.
FEATURE 9 OF 12
🔗
3rd Party Connect
Link DigiLocker, LIC, Turtlemint, Plum, Onsurity, Medi Assist. One unified financial picture.
FEATURE 10 OF 12
🎖️
Defence Gold
Free for life for all 4.4M active and retired defence personnel. Full Gold access via SPARSH ID in 60 seconds.
FREE FOR DEFENCE
⚙️
Settings & Control
Language, alert thresholds, family access levels, nominee verification, privacy controls — all in one place.
FEATURE 12 OF 12
How It Works

Set up once.
Your family is protected forever.

01
Build your vault
Connect Aadhaar and DigiLocker. Every policy, PF balance, and financial asset imports automatically. No manual entry. No scanning.
02
Protect your family
Set up Smart Alerts in 60 seconds. Choose who gets notified, how long to wait, and exactly what to share. One-time setup.
03
Plan your legacy
Create a legally valid digital will in 10 minutes using Aadhaar eSign. Assign every asset to the right person. Update anytime.
04
Family receives everything
When Smart Alerts triggers, your family gets every policy, claim guide, and record — automatically, in their language. Within 24 hours.
The Continuum — Mokssh Mark
24 hrs
Claim delivery
vs. 14 months
10 min
Legal will
with eSign
11
Indian
languages
12
Complete
workflows
🎖️
Special Programme

Defence Gold — Free for Life

All Gold features, at no cost, forever — for all 4.4 million active and retired defence personnel and their families. Verify in 60 seconds via SPARSH ID. Because protecting those who protect us is a moral obligation, not a marketing strategy.

Verify Defence Status →

"Every Indian family should know exactly what their loved one built for them — and receive it automatically, without delay, without confusion, and without loss."

— FOUNDER VISION, EWIG FINTECH PVT. LTD.

Why We're Building This

"We're not building Mokssh because it's a good market. We're building it because we know exactly who gets hurt when it doesn't exist."

— RAKESH, FOUNDER · EWIG FINTECH PVT. LTD.

About Ewig Fintech

Built from a personal loss.
Scaled for a nation.

Mokssh was born when our founder spent four months navigating LIC branches, EPFO offices, and insurance portals after a family member's unexpected death — recovering less than 60% of what was left behind.

That experience became the product. Every feature exists because a real Indian family needed it and found nothing.

  • Incorporated in Pune, Maharashtra
  • DPIIT recognised startup
  • IRDAI aggregator licence application in progress
  • 12 complete workflows built pre-funding
12
Complete workflows
Built pre-funding
11
Indian languages
Live in product
4.4M
Defence personnel
Free Gold access
₹1T
Unclaimed insurance
solved per year
Simple Pricing

Simple,
Transparent Pricing

Financial security shouldn't be a luxury. Every plan protects your entire family.

FREE
Starter
₹0
/month
For individuals getting started
  • Policy Vault — up to 3 policies
  • Smart Alerts — 1 family member
  • AI Advisor — 10 questions/month
  • UPI Payments
  • DigiLocker import
Get Started Free →
SILVER
Silver
₹199
/month
For growing families
  • Policy Vault — up to 10 policies
  • Smart Alerts — up to 3 family members
  • Digital Will with Aadhaar eSign
  • AI Advisor — 50 questions/month
  • Income Tax — ITR filing wizard
  • PF Connect + EPFO integration
  • Family 2-tier access control
Get Started →
Watch Mokssh in Action

See exactly how
Mokssh protects your family.

A full walkthrough of all 12 workflows — from your first policy import to Smart Alerts delivering your complete financial kit to your family.

MOKSSH PRODUCT DEMO · EWIG FINTECH PVT. LTD. · 2026

Join the Waitlist

Be the first to protect
your family.

Join the waitlist — and be notified the moment Mokssh is live in your city.

No spam. One email when Mokssh launches in your city.

Get in Touch

We'd love to hear
from you.

💼
Investors
invest@mokssh.in
🧑‍💼
Careers
careers@mokssh.in
🤝
Partnerships
partner@mokssh.in
📍
Office
Pune, Maharashtra, India
🌐
Website
mokssh.in